Often described as the King of Beaujolais, Georges Duboeuf is also its most tireless ambassador. Having pioneered modern winemaking in the region and stoked the fires of the Beaujolais boom with unrivalled vigour, he refuses to rest on his laurels. Duboeuf still tastes hundreds of wines each day, and marshals his enormous range almost single-handed. While flower-label Beaujolais remains his empire’s most recognisable creation, one must remember he is a merchant as well as a winemaker: the company distributes numerous high-quality domaine wines from Beaujolais and beyond, alongside certain super-cuvees made by the master himself.
The well-known “La Madone” vineyard is planted on sandy, pebbly soil. It lies at a little over 300 metres above sea level and overlooks the village of Fleurie.
The must was fermented at 30-32ºC, and then aged in tank rather than oak, to preserve all the floral nuance of the aromas.